How the Freezer Aisle Continues to Support Evolving American Cooking Habits

March Frozen Food Month Highlights Culinary Innovation, Convenience and Savings

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HARRISBURG, PA – March 07, 2025 – The way Americans cook is evolving, and the freezer aisle is leading the charge. Once seen as just a place for convenience meals, today’s frozen food options provide fresh-tasting ingredients, chef-inspired meals, and budget-friendly solutions for every lifestyle. And with March Frozen Food Month here, it’s the perfect time to explore everything frozen has to offer.

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"For decades, frozen foods have been a trusted solution for busy families, offering quality, variety, and affordability,” said Tricia Greyshock, President & CEO of NFRA. “From quick-prep meals to flash-frozen produce, frozen foods help consumers save time, reduce waste, and enjoy delicious meals on their terms. March is the perfect time to explore the convenience and innovation happening in the frozen food aisle.”

Recent consumer research underscores the growing importance of frozen foods in American households:

  • Nearly three-fourths of consumers (73%) agree they can make an affordable and tasty meal using items from their freezer.
  • 78% of consumers say price is the biggest factor in their grocery decisions, reinforcing the value frozen foods offer.
  • 83% of shoppers say frozen foods make meal planning easier, reinforcing how essential they are for busy households.

Throughout March, retailers nationwide will offer special promotions on frozen foods, making it an ideal time for consumers to stock up on favorites and discover new options. NFRA's Easy Home Meals website and social media channels will feature recipe inspiration that showcases the versatility of frozen foods for every meal occasion. Plus, read the latest Easy Home Meals Registered Dietitian blog post on March Frozen Food Month: Celebrating the Benefits, Convenience and Innovation of Frozen Favorites.

Shoppers can also participate in NFRA’s $10,000 sweepstakes, with a chance to win one of 18 First Prizes of $500 supermarket gift cards or the Grand Prize of a $1,000 supermarket gift card.

For more information about March Frozen Food Month, recipe ideas, and the $10,000 Sweepstakes, visit EasyHomeMeals.com.

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About National Frozen & Refrigerated Foods Association (NFRA)

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. NFRA sponsors national promotions ReDiscover Dairy & Frozen (January), March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream & Novelties (June/July); and provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities through its Easy Home Meals consumer website and social media properties. To learn more, visit nfraweb.org.