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Creative Video Brief

PROJECT BACKGROUND:

Client Mission
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{{FirstName}}'s Vision
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The Client Would Like to Achieve
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History
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OBJECTIVE:

Goals and Purpose
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Anticipated Results (Site Visits, Conversions, New Customers)
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Key Messaging
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TARGET AUDIENCE:

Demographic
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Industry
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Other
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DISTRIBUTION:

How Will The Video Be Viewed?
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Where Will The Video Live? (i.e. Website, Social, Presentation, Email, etc.)
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Are There Any Specific Technical Requirements? (i.e. File Format, Frame Rate, Dimensions, Etc.)
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BRANDING:

Difference Between Competitors
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Comapny's Personality and Culture
{{companyPersonality}}
What Adjectives Describe The Tone You Envision?
{{tone}}
What Adjectives Describe The Tone You Envision?
{{brandGuidelines}}

DEADLINE:

 

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